Publishers say Google’s new ad rules claim ‘broad rights’ over the data they collect, while leaving them exposed to data protection litigation.
Publisher trade groups representing thousands of newspapers and media organisations have accused Google of making unreasonable demands on them as it brings in new advertising rules to comply with the EU’s General Data Protection Regulation (GDPR).
The EU passed the GDPR nearly two years ago, but a 24-month grace period ends on 25 May, when enforcement effectively begins. As a result, a number of organisations are altering their privacy practices to comply with the law.
Google updated its policies for advertisers about one month ago, telling publishers they must share any data they receive from users with the search giant if they use Google’s platform to sell ads.
Google said it would not disclose how it uses the data. At the same time, the company says publishers, not Google, are liable if GDPR violations occur.